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You can trademark all sorts of different things. Different types of marks distinguish your product, service or company from others. Here’s a brief description of the different marks:

  • Product names and logos, commonly known as brands, or trademarks, which distinguish your product from others.

  • Service marks, such as certification marks, and membership or association marks.

  • Corporate identity, such as trade names, which are typically business names and logos.

A good trademark or service mark has the following characteristics:

  • Original (do a search first)

  • Distinctive character

  • Recognisable

  • Memorable

  • Pleasant associations

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