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Make Linking Work for Your Job Search Efforts

Linking (also called hyperlinking) is a way to reach another web page from the one you’re currently viewing and can help your job search efforts. You simply click the link and you’re there. People who work with SEO for a living know that when Google sees a link on a referring web page, the destination web page is supposed to be related to the link itself.

Even if you aren’t an SEO master, you can use this technique, called contextual linking, to bolster your online presence. You should always link to other sites this way; it’s considered best practice.

When you see the following two links, which one tells you exactly where you’re going to end up when you click it? (The links are underlined for the illustration.)

Example 1: Click to see Joshua Waldman’s Résumé.

Example 2: Click HERE to see Joshua Waldman’s Résumé.

When Google comes across the first example, it expects to find the résumé at the other end. The search engine reads the domain name and the content on the page and expects to see the words Joshua Waldman’s Résumé.

If it doesn’t see those words, that link doesn’t pass any magical Google juice (which is why the word HERE as a link doesn’t work well). If it does, the destination page — in this case, the résumé — gets a higher Google rank.

The more you link all your online content together, the more Google juice you’re passing around to yourself. So any time you link to anything else, use contextual linking. Don’t use the horrible click here technique!

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