Location-Based Cause Marketing Tools: Facebook Places

Not to be outdone by Foursquare, Facebook created its own location-based service, Places, so that Facebook users could check into venues with their smartphones and let friends know where they are and what they’re doing.

Facebook Places should be on your list because of the 600 million people who subscribe. Facebook is the behemoth of the social media world. To bypass Facebook Places is to ignore the elephant in the room, which is impossible and potentially dangerous.

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Facebook Places was launched in August 2010 as a simple check-in service linked to a Facebook profile that allowed you to include (or tag) other Facebook users in your personal check-ins.

Similar to a Foursquare check-in, Facebook Deals arrived later that year and allowed business owners to add incentives to users for checking in. They include discounts, free merchandise, or other rewards. Of course, Facebook Deals include charity deals where businesses pledge to support a cause when you check-in.

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