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Knowing What to Look At When Selecting a Stockbroker

Part of the Investing For Dummies Cheat Sheet (UK Edition)

Most investors in the UK don’t need a stockbroker, except occasionally when you can find a no-frills firm to buy or sell shares for you online. But if you’re more serious, then shop around to find a stockbroker who’s right for you.

Areas to research include:

  • Costs. This shouldn’t be your first consideration, but it’s essential all the same. Excessive costs can wipe out gains from a clever investment strategy. Very excessive costs can turn good decisions into instant losses.

  • Level of service. Consider the experience of your contact or account executive, as well as whether email alerts and regular newsletters or other forms of stock recommendation will be sent out. Find out whether the broker offers a portfolio based on unit trusts, investment trusts or exchange-traded funds.

  • Protection from churning. Unscrupulous brokers try to earn more from your investments by over-frequent buying and selling. You could agree to a limit on their trading activity.

  • Size of portfolio. Make sure that you’re well within the broker’s parameters. If the broker wants a minimum £25,000, then having £25,001 isn’t much help because you could easily fall below the line if markets turn against you. Ask what happens if your fortune shrinks through bad decisions or because you choose to spend some of your money.

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Investing For Dummies Cheat Sheet (UK Edition)

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