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Keeping Your Social Media Marketing Under Control

Part of the Social Media Marketing All-in-One For Dummies Cheat Sheet

Using social media as a marketing tool doesn't have to be a chore. Use these helpful tips and techniques to manage your social media campaigns. They'll save you time, money, and stress.

  • Repetition is wonderful when it comes to keywords, tags, and labels. Utilizing the same core search terms and page description over and over on your website and all social media outlets, not only saves time but also improves ranking on search engine results.

  • Use tools like Seesmic Ping, hellotxt.com, Onlywire, or RSS (real simple syndication) to post similar content multiple places at once. For instance, you can simultaneously upload photos to multiple social media sharing outlets, or simultaneously post to your blog and Facebook.

  • Tweeting once or more a day is a real nuisance. Schedule tweets in advance so you don't need to remember to log on with timely messages. Use tools like SocialOomph or Later Bro.

  • Keep track of daily social media activities. Schedule tasks for a month at a time or more with a simple calendar on Google, or Yahoo!

  • Correlate data from multiple sources. Configure one standard analytical package, such as Google Analytics or Woopra.com, to measure all your social media results.

  • Get organized! Create a master dashboard with links and tiered log-ins to all your social media outlets, tools, calendars, and analytic sites in one place. Configure Netvibes or HootSuite to meet your needs.

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Social Media Marketing All-in-One For Dummies Cheat Sheet

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