Keeping Up with Mobile Industry and Technology Changes

Several trade associations can be helpful in keeping you up to date on changes to mobile technology and the industry. Follow, join, and check out the Web sites for the following mobile and mobile marketing industry leaders and associations:

• The Mobile Marketing Association (http://mmaglobal.com)

• The Direct Marketing Association (http://the-dma.org)

• CTIA — The Wireless Association (http://ctia.org)

• Interactive Advertising Bureau (http://iab.net)

• GSMA (http://gsmworld.com)