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Cheat Sheet

Job Searching with Social Media For Dummies

Social media is a crucial component of the modern job search. To perform a successful job search using social-media tools, however, you need to know more than how to accept a friend or connection request or post a status update. You also need to know how to get your online profiles noticed by hiring managers, build a job-attracting LinkedIn profile, maintain your online reputation, and much more.

3 Ways to Use LinkedIn to Advance Your Career Change

LinkedIn is one of the most powerful tools to help you redefine yourself and move your career in a new direction. Taking your career in a new direction is a bold move that requires framing your proven skills for a whole new purpose. Identify your transferable skills, and then consider the following three ideas for using LinkedIn to advance your career change.

Use the profile headline to reveal what you do

When setting up a LinkedIn profile, many people wonder what to put in their headline and job title if they're looking to make a career change. The good news is that you are who you say you are online. You don't need a company to tell you that you are now an accountant and no longer a program manager. If you say it, it's true.

Use your LinkedIn Headline to tell the world, in present tense, what you would like to do. So if you want to be an accountant, say "I'm an accountant." Sure, it may feel incongruent at first. But if you indeed have the appropriate skills and you love the work, then you, and no one else, can define who you are.

Use the location where you want to work

If you're willing to move to where the jobs are, then update your LinkedIn profile to the address or zip code of the place you want to be. Economists say that most of today's unemployment would go away if people weren't tied down to where they live. Sure, it's underwater mortgages, but it's also an unwillingness to go where the jobs are. If you can cut the rope, your chances of getting hired to do what you love increase quite a bit.

Think about how you use a job board. You enter two pieces of data: job title and location. Recruiters do the same thing. So if you want an accounting job in San Francisco, your profile is more likely to show up on a search-results page if your location matches that of the recruiter.

Add recruiters to your network

Recruiters want you in their network because they may want to pitch you for a position. So when you add recruiters whom you've never even met before, they're very likely to accept your connection invite.

Furthermore, external recruiters work with companies in contracts. So when you add a recruiter as a primary contact, you're very likely going to pick up a collection of people working at the companies you are targeting in your second degree network.

Therefore, the more recruiters you have in your network, the greater your chance of 1) showing up in targeted search results and 2) having an effective second-degree network

How to Find Local Job Recruiters on Twitter

Twitter is a great tool for finding job openings in your local area. You'll find job recruiters and hiring managers tweeting about jobs they're trying to fill. Here's how you can find them on Twitter:

  1. Head to Twitter Advanced Search.

  2. In the field named This exact phrase, enter the name of your town or city.

  3. In Hashtags, enter Jobs.

  4. Press Search.

  5. Scroll through the list of recent tweets and click the pictures.

    Doing so reveals if they're local businesses recruiting for a job or independent recruiters filling a contract.

  6. Follow the recruiters you like and send them a tweet saying Hi!

How to Use Google AdWords to Target Specific Hiring Managers

Use Google AdWords, the search engine's pay-per-click advertising tool, to attract the attention of specific hiring managers and decision makers. Adwords enables you to take up an ad on the search results page of any keywords you choose. You can use a similar technique on the ad networks of Bing, Yahoo!, Facebook, and even Twitter.

  1. Go to Google Adwords and sign in with your Google ID.

    If you don't already have a Google ID, create a new one.

  2. Click Create a New Campaign for the Search Only Network.

    This tells Google to only display your ad on Google search results.

  3. Follow Google's wizard on picking a keyword and writing an ad.

    For keywords, choose the name of the person you are trying to attract. Because people's names aren't very popular advertising terms, try bidding just 10 to 20 cents per click.

  4. When you're done with the wizard, pay Google so that your ad gets displayed.

    Click on Billing and drop $50 into your campaign, sit back, relax, and wait for your phone to ring!

In your ad, include a link to a landing page just for the person you're targeting. If they just go to your LinkedIn profile, they won't know what you want.

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