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iPad and iPhone Usage Set Records

On the iPhone, and even more on the iPad, the touchscreen interface makes navigating the web easier than using a television remote control, and far more interactive. This has resulted in a big increase in mobile data traffic.

According to the mobile phone manufacturer Ericsson, the amount of worldwide mobile data traffic every month now measures 225,000 terabytes (roughly equivalent to 45 million DVDs of data). The iPhone generates about 50 percent of that traffic, according to ByteMobile, and studies show that iPad users like to surf the web even more.

Though early usage statistics vary, the bigger screen of the iPad has resulted in users web surfing 2-1/2 times more often than iPhone users. The amount of data traffic generated by the iPhone is even more surprising when you consider that the iPhone still isn’t available in many developing countries, and in the United States it accounted for less than 15 percent of the total number of phones in use.

Mobile web traffic is predicted to grow 4,000 percent by 2015, largely because most of the phones in use by then will be equipped with sophisticated web browsers, along with the expected explosion in tablet devices, sparked by the success of the iPad.

Compared to the clunky navigation of early mobile devices, the iPhone and iPad create a new and delightful user experience. Here are a few of their game-changing features:

  • Multi-touch screen: The iPhone and iPad “wow” users with interactive features, such as the ability to use your fingers to make pinching or opening motions to shrink or enlarge web pages, photos, and text.

  • Scrolling: Zipping your finger down a web page or a list makes the page contents spin past like the wheels in a slot machine.

  • Accelerometer: This tiny gyroscope can tell when the iPhone or iPad is moved, and in which direction, so shaking the device can be used to randomly change the song you’re listening to or clear the screen of a game so that you can start fresh, for example. The accelerometer also determines whether the device is being held in portrait or landscape mode.

  • No manual: Neither the iPad nor the iPhone comes with a manual. The devices are so easy to use (and so inviting) that most people learn to use them by playing around with them.

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