Implementing LinkedIn Basics

Joining LinkedIn is simple: You set up a simple account with an e-mail username and password. Then complete the profile, which is sort of an online resume for individuals (such as the one shown in the following illustration) or a corporate backgrounder for a company.

A personal profile works well for freelancers and one-person professional companies, as well as for
Credit: Courtesy of Ellen Cline, www.ellenwrites.com
A personal profile works well for freelancers and one-person professional companies, as well as for employees.

LinkedIn is well designed, with obvious prompts and a straightforward, step-by-step structure. Click the See Examples link on various fields for additional explanation and tips. Because LinkedIn is always evolving, options and directions may change at any time. LinkedIn is good about notifying members of changes.

Don’t be boring! Use descriptive words that point out your achievements rather than just list employers’ names and job titles. You can include a creative, short narrative or story in the summary and write a headline with a benefit, such as creative problem solver or believer in zero defects.

As always, cross-link between your website, other social media sites, and LinkedIn. Visit these links for buttons and widgets:

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