Identifying Your Target Market in Event Management
If one of your objectives in event management is to attract new customers to an event – and it is – you need to be clear exactly what type of customers you and your client want to attract.
This process of identifying a target profile also works for internal communication events such as sales and marketing conferences. Think of the typical person within the organisation and then consider how long he or she has been with the company, the size of his or her family, what he or she does at the weekends, and so on.
Use the following checklist to get you started. Try to list or describe the person’s:
Place of residence
Type of accommodation
Level of education
Position within the family
Number of hours a week spent at work
Smoking and drinking habits
Club memberships (if any)