Identifying Website Trends in Visitor Traffic

Part of the Small Business IT For Dummies Cheat Sheet (Australian Edition)

Monthly History graphs allow you to review website visitor data over time. Analyzing the trends can help you identify your ability to attract visitors and grow your website traffic based on your promotional activities or seasonal factors in your industry.

Your overall aim should be to see a gain in visitors over time. These graphs allow you to compare this month to last month as well as June this year with June last year, to measure whether growth is being achieved.

Reviewing Days of the Month graphs may show patterns of usage. For example, a business-related website ordinarily has higher traffic during the week with less traffic over weekends and holidays. But leisure and entertainment sites may find the opposite.

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Small Business IT For Dummies Cheat Sheet (Australian Edition)

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