How to Use the Linqto Application to Market on Facebook
How to Edit Your Business’s Facebook Event
How to Add Admins to Your Facebook Marketing Page

How You Can Increase Business with a Facebook Page

Whether you’re a local, a national, or an international business, Facebook can help you drive the sales of your products and services. So, establishing a Facebook Page can help increase your business. You can leverage the social network in a number of ways to achieve your sales objectives:

  • Communicate special offerings and discounts, and provide an easy path to purchase with a simple link to your company Web site. Some larger retailers bring the entire shopping cart experience to Facebook. For example, 1-800-Flowers.com launched a flower store within their Facebook Page on the Shop tab, as shown in this figure. This tab provides a secure-transaction environment for Facebook members to make a credit card purchase and send a dozen roses to a friend in the real world.

    image0.jpg
  • Target your audience with a Facebook ad campagin. In addition to creating a free Facebook Page, many marketers are also discovering the potential in Facebook as a cost-effective advertising medium. You can test and launch targeted ad campaigns that employ traditional direct marketing techniques, such as ads with engaging copy and pictures that capture a reader’s attention. The most successful offer is an incentive that appeals to your audience.

  • Create a Facebook event to generate buzz about a product. For example, you can hold a new product launch party or a wine tasting for potential new customers. And you can throw a Facebook-only event for fans, allowing them to network, as well.

blog comments powered by Disqus
Ten Steps in a Social Media Marketing Plan
 
How to Use Facebook Places Check-ins as a Marketing Strategy
How to Repost a Blog Post to Facebook with NetworkedBlogs
Do's and Don'ts of Marketing on Twitter
 
Analyzing Content-Sharing Metrics
 
Advertisement

Inside Dummies.com