How You Can Increase Business with a Facebook Page

Whether you’re a local, a national, or an international business, Facebook can help you drive the sales of your products and services. So, establishing a Facebook Page can help increase your business. You can leverage the social network in a number of ways to achieve your sales objectives:

• Communicate special offerings and discounts, and provide an easy path to purchase with a simple link to your company Web site. Some larger retailers bring the entire shopping cart experience to Facebook. For example, 1-800-Flowers.com launched a flower store within their Facebook Page on the Shop tab, as shown in this figure. This tab provides a secure-transaction environment for Facebook members to make a credit card purchase and send a dozen roses to a friend in the real world.

  

• Target your audience with a Facebook ad campagin. In addition to creating a free Facebook Page, many marketers are also discovering the potential in Facebook as a cost-effective advertising medium. You can test and launch targeted ad campaigns that employ traditional direct marketing techniques, such as ads with engaging copy and pictures that capture a reader’s attention. The most successful offer is an incentive that appeals to your audience.

• Create a Facebook event to generate buzz about a product. For example, you can hold a new product launch party or a wine tasting for potential new customers. And you can throw a Facebook-only event for fans, allowing them to network, as well.

Web Design & Development Glossary

AJAX

asynchronous JavaScript and XML. A technique used in web page development.

Web Design & Development Glossary

API

application programming interface. A set of rules programs use to communicate with each other.

Web Design & Development Glossary

color stop

A special element that indicates a color to be added to a gradient.

Web Design & Development Glossary

FTP

File Transfer Protocol. A network protocol useful for transferring files in a client-server relationship.

Web Design & Development Glossary

HTML

HyperText Markup Language. The predominant language for building web pages.

Web Design & Development Glossary

HTTP

HyperText Transfer Protocol. The primary networking language for the Internet.

Web Design & Development Glossary

PHP

PHP Hypertext Processor. A scripting language that works well within HTML.

Web Design & Development Glossary

socket

A technology that allows remote computers to maintain a persistent connection in order to communicate with each other.

Web Design & Development Glossary

sprite

An graphic object on a web page that will be manipulated in real time.

Web Design & Development Glossary

SQL

Structured Query Language. A programming language useful in managing relational databases.

Web Design & Development Glossary

stateless protocol

An Internet procedure that completely breaks the connection between the client and the server after a transaction, meaning that the next transaction will require an entirely new connection.

Web Design & Development Glossary

Telnet

A network protocol useful in interactive, text-oriented communications.

Web Design & Development Glossary

W3C

World Wide Web Consortium. The organization that sets international standards for the World Wide Web.