How to Identify Gamification Providers
How to Create a Customer-Centric Social CRM
9 Tools to Track Your Customer Experience Program’s Performance

How to Use Social Loyalty Framework in Gamification

The social loyalty framework is for specific tasks in gamification — from training, certifications, and special promotions to loyalty economies, gamified events, and tradeshows. This framework is all about tracking a variety of goals in parallel.

All social loyalty framework tasks have a beginning, a middle, and an end, and users are encouraged along the way, making progress, completing sets, and collecting gameplay accomplishments.

image0.jpg

Here’s how the mechanisms by which the social loyalty framework works in a gamified site:

  • Recognition: Humans have a basic need to be recognized for achievement. Recognition not only feeds this need but encourages engagement and ups the repeating of your customers’ behaviors in your gamification site.

  • Visualization of progress: Users see what they’ve already achieved and what needs to happen to move forward. This ability to visualize where they’ve already been and where they’re going is important in keeping them engaged, retaining them, and encouraging them to return again and again.

  • Rewards: Everyone values rewards — money, privileges, and recognition. The social loyalty framework works great with all types of gameplay rewards.

  • Add a Comment
  • Print
  • Share
blog comments powered by Disqus
Does Business Gamification Really Work?
How to Define Processes That Yield Insights for Your Social CRM
The Path of the Social CRM Buyer
The Social CRM Setup
How to Develop a Business Gamification Program
Advertisement

Inside Dummies.com