You can actually use Google’s tools for webmasters, Webmaster Tools, to see how the posts you make on your company website — as well as those you create on Google+ — are doing in search results. You can get a handle on how your content is gaining authority on Google search and elsewhere by checking these two locations:

  • +1 Reports: This feature provides a way for you to find out — on your website — what pages are getting new +1s and how your site is ranking as a result of those +1s. The reports that Webmaster Tools provides show you how many people are clicking through on search results as a result of the +1s you’ve garnered in your posts and how successful your +1 campaigns are.

    It also shows you how many +1s from your site and others, per article, have accrued over an interval you can specify. This information is vital when you’re trying to determine how successful your +1 campaigns are in relation to Google.com search.

  • Author Stats: Currently, this feature is accessible under Labs. You can use a special tool called Author Stats to gauge how your own personal posts are doing in Google search. This tool is for you, the author — and shows only the content you’ve personally posted on Google+ or websites linked to Google+. From this tool, you can view

    • How many times your content has been shown in Google.com search results

    • How many people have clicked through to the original post as a result of those impressions in Google search.

    • Average position in search results for each post you make

    Using this tool, you (as an author) can personally track your content, no matter where it is on the Internet — and test how different types of content can produce different rankings in search results.

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