How to Use Google Analytics to Track Your Etsy Business
Ever wonder how many people have visited your Etsy shop? Or what keywords they used to find an item in your store? Thanks to Etsy Web Analytics, you can find out. With Etsy Web Analytics, a free service powered by Google Analytics, you can track such metrics as page views, site visits, popular content, and page referrals — helpful for, say, determining whether that ad you placed on that blog is actually directing readers to your Etsy shop like it's supposed to. Before you can use Etsy Web Analytics, you must have a Google account and a Google Analytics account. (Both are free.)
When you have a Google account, you can create your Google Analytics account:
Type www.google.com/analytics in your web browser's address bar.
The Google Analytics page opens.
Click the Access Analytics button on the right side of the page.
If you're not signed in to your Google account, enter your e-mail address and password in the appropriate fields and click the Sign In button.
Click the Sign Up button in the page that appears.
A New Account Signup page opens.
In the website's URL field, type www.etsy.com.
In the Account Name field, type your Etsy shop's URL — as in, shopname.etsy.com, where shopname is your shop's name.
Enter your country and time zone in the appropriate fields; then click the Continue button.
Type your last name and first name in the appropriate fields, select your country or territory, and click the Continue button.
Read the Google Analytics user agreement; then click the Yes, I Agree to the Above Terms and Conditions check box to select it.
Click the Create New Account button.
The Tracking Instructions page opens.
In the code that appears in the text box, locate the string of letters and numbers that appears in this format: UA-XXXXXXXX-X; this string of letters and numbers is called a Web Property ID. Write down this Web Property ID.
Click the Save and Finish button.
After you create a Google Analytics account, you need to set up Etsy to work with Google Analytics. Log in to your Etsy account and follow these steps:
Click the Your Account link that appears along the top of any Etsy page.
The Your Account page opens.
Click the Options link under Shop Settings on the left side of the page.
Click the Web Analytics tab.
In the Web Property ID field, type the Web Property ID that you wrote down in the preceding section.
After you connect Etsy to Google Analytics, you can view your Etsy activity on the Google Analytics site. To do so, simply log in to your Google Analytics account. (Type www.google.com/analytics in your web browser's address bar, click the Access Analytics button, enter your e-mail address and password, and click the Sign In button.) The Overview page for your Etsy shop appears.
On this page, you can pinpoint, among other key nuggets, how many people have visited your shop and how long they spent there. You can also access information such as where they came from (that is, which web page they were on before they accessed your shop) and more.
Don't be surprised if you don't see any useful info right away. Google needs a bit of time to start tracking your site.