Online Test Banks
Score higher
See Online Test Banks
eLearning
Learning anything is easy
Browse Online Courses
Mobile Apps
Learning on the go
Explore Mobile Apps
Dummies Store
Shop for books and more
Start Shopping

How to Use E-Mail as a Web Marketing Strategy

Part of the Web Marketing All-in-One For Dummies Cheat Sheet

Reaching potential customers by e-mail can be a very effective web marketing strategy. An e-mail marketing campaign can be detrimental, however, without some guidelines. Before you send your marketing e-mail, make sure that . . .

  • You have explicit permission to send the e-mail.

  • Your e-mail is CAN-SPAM-compliant.

  • You pinpoint the main objective.

  • Your From line clearly identifies your business.

  • Your Subject line prompts your audience to open your e-mail.

  • Your e-mail content is easy to scan.

  • Your headlines are short, clear, and concise.

  • Your e-mail contains a strong call to action.

  • Your images help tell the story of your e-mail.

  • Your e-mail content is relevant and valuable to your audience.

  • You've checked all links to make sure they work properly.

  • You're prepared to handle inbound responses.

  • You're sending at a time when your audience is likely to notice.

  • Add a Comment
  • Print
  • Share
blog comments powered by Disqus

SERIES
Web Marketing All-in-One For Dummies Cheat Sheet

Advertisement

Inside Dummies.com

Dummies.com Sweepstakes

Win $500. Easy.