How to Use E-Mail as a Web Marketing Strategy
Part of the Web Marketing All-in-One For Dummies Cheat Sheet
Reaching potential customers by e-mail can be a very effective web marketing strategy. An e-mail marketing campaign can be detrimental, however, without some guidelines. Before you send your marketing e-mail, make sure that . . .
You have explicit permission to send the e-mail.
Your e-mail is CAN-SPAM-compliant.
You pinpoint the main objective.
Your From line clearly identifies your business.
Your Subject line prompts your audience to open your e-mail.
Your e-mail content is easy to scan.
Your headlines are short, clear, and concise.
Your e-mail contains a strong call to action.
Your images help tell the story of your e-mail.
Your e-mail content is relevant and valuable to your audience.
You've checked all links to make sure they work properly.
You're prepared to handle inbound responses.
You're sending at a time when your audience is likely to notice.