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How to Tweet Marketing Videos on Twitter

An active Twitter account has become a must-have item among the social media crowd. But where does marketing video fit within the 140 character limit?

Though you can’t upload your videos directly to Twitter, you can actively promote them via links. Follow these steps:

  1. Log in to your account on Twitter (or using a Twitter client or video marketing software).

  2. Decide where to direct traffic:

    • To your Facebook page

    • To a YouTube video

    • To a designated landing page on your website where you’ve embedded the video.

  3. Write a pithy update.

    Including the word video has been shown to significantly increase the click-through rate.

  4. For extra credit, direct the video link to some of your most influential Twitter followers by including their Twitter handles in the tweet.

    You may be rewarded by a retweet to that follower’s audience!

If you aren’t shy about creating short, impromptu content to take videos on the go, use your cellphone to shoot short videos. Upload them to a service such as Twitpic, Twitvid, or Yfrog directly from your phone and send a tweet. That’s instant video marketing!

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