Advertisement
Online Test Banks
Score higher
See Online Test Banks
eLearning
Learning anything is easy
Browse Online Courses
Mobile Apps
Learning on the go
Explore Mobile Apps
Dummies Store
Shop for books and more
Start Shopping

How to Track Social-Button Traffic on Your Website

You've put the Share buttons on your site or installed a basic sharing plug-in. To see if people are using them, you can install a plug-in like Social Metrics or Google Analytics. Social Metrics doesn't really give you in-depth information, though, and the true social media metrics master wants as much information as possible.

The Google+ +1 button already has metrics in it for Google Analytics. Every other Share button needs some tweaking.

As you install each button, adding one simple line of code allows you to track it inside of Google Analytics, as well:

image0.jpg

For example, to track a Facebook Like button, that code would read

image1.jpg

After you install this code in all your social Share buttons, you can track the activity through the Social Engagement Report in the new Google Analytics. This report allows you to see at a glance not only which social platforms your visitors are most engaged in, allowing you to focus on them more in your social marketing, but also helps you find any weak spots.

As you track content across social buttons, you can determine which content topics and type of content are most compelling to your visitors and make your site content more engaging and sticky overall.

image2.jpg

blog comments powered by Disqus
Advertisement
Advertisement

Inside Dummies.com

Dummies.com Sweepstakes

Win an iPad Mini. Enter to win now!