How to Tell Your Kickstarter Project's Story
On the Story tab of the Kickstarter campaign page, you upload your campaign video, enter your long project description, and fill out the Risks and Challenges section.
How to upload your Kickstarter video
When you're ready to upload your video, follow these steps:
Click the Upload Video button.
Navigate to the video file you previously created and saved on your computer.
Click the file you want to upload.
You see a progress bar as the file uploads; once the file is completely uploaded, a 100% Complete notification lets you know that your video has been successfully uploaded to your project profile.
Click Preview in the upper-right to check your video and make sure you like how it will appear on your campaign page.
If you have the option, consider watching the preview on more than one computer to check for possible format issues.
How to fill out your Kickstarter project description
You want to have written and reviewed all the text and images you want to include in your project description already. You can use all the tools of your word-processing software (such as spell checking) to write and review the text.
Keep in mind, however, that any formatting you apply in a word processor tool is stripped out of the text when you paste it into the Project Description box in Kickstarter. You also need to use the Kickstarter site's upload tools to insert images, multimedia, and links into your project description.
Here's a list of the Kickstarter text tools and how they work:
Bold: Select the text you want to apply the bold formatting to and then select the Bold button above the main text box. To remove bold, repeat the same process.
Italic: Select the text you want to italicize and click the Italic button.
Link: This tool works in two ways. You can select text you've already entered and click the Link button. The text you selected then points to the URL. Or you can place the text cursor where you want to insert a link, and then click the Link button. The URL that you enter then appears linked in the text area.
Unlink: This tool removes a link. You can select the whole link or place the text cursor inside the link. Then click the Unlink button to remove the link. The text remains, however, so if you want to remove that, use your keyboard.
List: This tool applies a bulleted-list treatment. Select the text you want to format as a bulleted list and click the List button. To remove the formatting, select the bulleted text and click the List button again.
Heading: You can divide your project description into sections by adding headings. Place your heading on its own line and click the Heading tool. Heading text appears larger and bolder so that it stands out from the body text.
To insert multimedia, you have the following tools:
Video: Adding video at this point is really adding a link to video footage hosted elsewhere; you're not actually uploading video here as you did when you added your Project Video. This option allows you to link to supporting videos about your project or topic, whether or not you created them.
If you click Video here, a pop-up box appears, asking you to paste in a web link from either YouTube or Vimeo.
Image: Adding images here is different from using the Video button. If you click Image, you can either upload an image from your computer or enter a website link directly to an image from another web page.
If you upload your own image, you're directed to choose the file on your computer; after that file has uploaded, you're prompted to enter an optional caption if you'd like, as well as a click-through link if you would like people to be able to view another website that supports your project.
Audio: Adding audio files or links here is very much like using the Image button. You have the option of uploading an audio file from your computer, which must be in MP3, MP4, or WAV format. You can also choose to link to an existing web page here that has audio on it (or an audio-sharing site such as SoundCloud or Rdio).