How to Shoot a Webinar from in a Studio

Sometimes the webinar is intimate enough that a single host can conduct the meeting from a small room, but other times, it's more expansive, requiring a much more spacious setup.

Regardless of the size of your presentation, there are a variety of reasons to using a dedicated studio. They range from wanting to properly decorate the set to providing a comfortable set for your interview-style webinar with some comfortable chairs or a couch and nice décor. Then, of course, there’s the need for substantial space to conduct a moderated panel of guests.

In many of these situations — besides the space needed for talent — you also need to have just enough room for equipment, furniture, and people.

Realistically, there’s no reason you wouldn’t approach many of these situations the same way as a television shoot. That’s because in many ways, an interview-style webinar or panel of guests is captured in the same way as a television news program.

Some webinar providers offer these facilities for a nominal fee or as part of their deluxe packages. Of course, that means that it may go beyond your budget. If you need to find a space to accommodate your vision but need to keeps cost down, look for your own professional space.

Here are the basic types of studios available for rental:

  • TV studio: Almost every city has some sort of rentable television facility, whether it’s a television production house or a local station maximizing revenue by renting out studio space that’s not being used at that time of day. They come in all shapes and sizes — or at least rectangular and square — to suit your specific needs.

    There are compact ones for your serious single-speaker chats, and more elaborate ones for your bigger, multi-camera webinar setup. Because they’re already designed for television production, they include optimal lighting and audio controls, or at the very least, the right places to set them up.

    Some TV studios even provide the necessary connectivity for video conferencing, including Internet-based systems. Then there are the full-service facilities that provide cameras for a variety of situations and offer on-site support.

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  • Audio studio: Depending on how much space you need, you can rent out an audio studio for an hour or more. A place normally used for recording music at the very least gives you pristine audio (after all, that’s what they’re designed to do), and all the connections are there. It’s also less expensive than renting a television facility.

    The biggest problem that you’ll face is not being able to switch the video between cameras without bringing your own gear, or renting it for the occasion.

  • Photo studio: Although booking a television recording studio can be pricey, a photo studio often offers a slightly less expensive rate. For the most part, it’s a large empty space. You’ll also have to bring your own technical gear and find out if there’s a fast Internet connection.

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