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How to Shape a Nonprofit Capital Campaign Grant Proposal

Grant proposals for nonprofit capital projects follow the general outline of a standard grant proposal with some variations and additions. The grant writer needs to describe the organization’s goals and activities and its constituents’ needs, and convincingly describe how a stronger organization with stronger capital assets will better serve the organization’s goals and clients.

Although your proposal may focus on any kind of capital investment project, the following discusses a standard building project in the following outline of a campaign grant proposal:

  • The introduction includes general information about current facilities and leads up to a discussion of the need for a new or renovated building.

  • The problem statement describes the needs of clients or potential clients and how the organization’s current building (or lack of a building) hinders their satisfaction of those needs.

  • The goals and outcomes section discusses aspirations that the organization holds for serving its clients and its goals for the capital project (the building’s dimensions and amenities).

  • The methods section briefly touches on how you’re delivering services but primarily focuses on how you’re conducting the capital campaign, how construction will proceed, and the activities you’re undertaking to connect current and future clients to the building. Organizations often include a discussion of the results of the feasibility study in this section as a rationale for how they set goals and how they planned the campaign.

  • The evaluation section focuses both on whether the building project will meet its goals (such as achieving all city fire and safety code standards) and on how the improved building serves clients.

  • The budget usually includes two major sections: hard costs (for land or building purchase or construction) and soft costs (for financing, fundraising, promotion, and so on).

  • The future and additional funding section discusses how the capital campaign is progressing and where the organization anticipates raising the necessary funds to complete it. This section also provides information about how the finished project will affect the organization’s operating costs and how any additional expenses will be covered in the future.

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