3 Design Trends for Business Websites
Web Marketing: How to Retrieve Referrer Data
How to Publish Your Blog Updates as a Tab on Your Company’s Facebook Page

How to Set Up Your Social Media Marketing Plan

You can dive into social media marketing headfirst and see what happens. Or, you can take the time to research, plan, execute, and evaluate your approach. The Social Media Marketing Plan is for people taking the latter approach. (You can download the form at Dummies.com.)

image0.jpg image1.jpg image2.jpg
[Credit: © 2012 Watermelon Mountain web Marketing; www.watermelonweb.com]
Credit: © 2012 Watermelon Mountain web Marketing; www.watermelonweb.com

Plan your work; work your plan.

Depending on its complexity and availability of support, think in terms of a timeline of 3 to 12 months to allow time to complete the following steps. Estimate spending half your time in the planning phase, one-quarter in execution, and one-quarter in evaluation and modification:

  1. Market research and online observation

  2. Draft marketing goals, objectives, and plan

  3. In-house preparation

    • Hiring, outsourcing, or selecting in-house staff

    • Training

    • Team-building

    • Writing social media policy document

  4. Preparatory development tasks

    • Design

    • Content

    • Measurement plan and metric implementation

    • Social media tool selection and dashboard development

    • Set up your social media activity calendar

    • Programming and content modifications to existing website(s) as needed

  5. Create accounts and pilot social media program

  6. Evaluate pilot program, debug, and modify as needed

  7. Launch and promote your social media campaign one service at a time

  8. Measure and modify social media in a process of constant feedback and reiteration

Don’t be afraid to build a pilot program — or several — into your plan to see what works.

  • Add a Comment
  • Print
  • Share
blog comments powered by Disqus
How to Share Circles on Your Google+ Marketing Page
How to Link Twitter to Your Company Facebook Page
How Do Infographics Work in Visual Social Marketing?
7 Places to Extend Your Blog’s Design
How to Add a Picture to Your Google+ Marketing Page

Inside Dummies.com