How to Set Up a Facebook Offer

The overall marketing of creating a Facebook Offer and using a Promoted post to market that offer is a great way to introduce your Facebook fans to your special promotions, discounts, coupons, and the like. If you have a local business and are looking to gain even more foot traffic for your business, you definitely want to test this strategy!

Facebook Offers are very easy to set up. To get your Facebook Offer started, follow these steps:

  1. Click the Offers, Events + icon in the Publisher.

    A drop-down menu appears.

  2. Click Offers.

    A box appears where you can enter the details of your offer.

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  3. Add a thumbnail photo by clicking the Upload Thumbnail link.

    A list of files from your computer appears, allowing you to select your photo. A product photo is best. The photo will size to 90 × 90 pixels, so try to pick a square photo. Select the appropriate picture.

  4. Write a headline for your offer in the large box.

    You have only 90 characters, so you need to make the headline compelling and succinct.

  5. Click the Unlimited hyperlink below the photo area to limit the number of offers available, if applicable.

    A drop-down menu appears, allowing you to select a preset number of offers or create a custom number of offers.

  6. Click the date hyperlink below the headline area, and in the drop-down menu calendar that appears, select the date to limit the length of time your offer can be claimed.

  7. Select the Terms field to add any terms and conditions to your offer.

    A box appears where you can type any terms and conditions.

  8. Click the Preview button.

    You see the offer as it will appear on your Timeline, and you receive an e-mail notification about the offer information that Facebook will send out when someone claims the offer. If you need to edit further, you can click the Edit link.

  9. Click the Set Budget button.

    You see two options. You can either promote your offer inside the Facebook Ads dashboard or you can choose to run a Promoted post where you choose a dollar increment at the time you create your offer.

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  10. To create a Promoted post, choose a dollar increment directly from the Offer Set Budget page.

    Your offer will run immediately.

  11. To run an ad via the Facebook Ads dashboard:

    1. Click Promote Later Using Another Facebook Ad Tool.

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    2. Go into the Ads dashboard, click the Create an Ad button, and choose your offer in the Specific Post drop-down menu.

      If you choose to create an ad for your offer inside the ads dashboard, your ad will not run until you do this step.

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When your offer has been published, you can see how many people have claimed your offer but not who claimed it.

After you set up your offer, you’re ready to move on to the second part of this strategy: creating a Promoted post to market the new offer.

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