How to Set Up a Facebook Fan Page
Facebook is truly one of the best places to promote yourself as both a brand and a blogger. Women outnumber men on Facebook, and moms are one of the fastest-growing groups of people signing up. If you do no other social media marketing at all, create a Facebook Fan Page.
It’s important to note that as soon as you create your Facebook page, it becomes live on Facebook. So it’s a good idea to set up your Facebook page all in one sitting. It will take you between 30 and 60 minutes, depending on how much you want to customize the page.
You will want to have a copy of your blog logo ready to upload in .jpg, .gif, or .png format. The blog logo image should be 180 pixels wide and no taller than 180 pixels high. This image will also serve as your Profile Image.
Follow these steps to create a Facebook fan page:
Go to Facebook.
Choose your page category; for a blog fan page, click the Product or Brand icon.
This is the section where Facebook categorizes websites.
Choose Website from the drop-down list.
Type your blog name into the Brand or Product text field.
Select the I Agree to Facebook Pages Terms check box, and then click the Get Started button.
Type the characters in the security check image into the text box and click the Submit button.
If you don’t have a Facebook account, you’re prompted to sign in or create one at this point.
Upload a copy of your blog logo by clicking the Upload and Image link.
In the Upload a Profile Picture dialog box that appears, click the Browse button, select the image you want to upload, and click Open.
You will be given the option to crop the image as you wish. To do this, drag the corners of the crop box to the desired position and click the Done Cropping button.
Add your blog information by clicking the Edit Info link at the top of the page.
In the Name field, confirm that the name of your blog appears as you want it to.
In the Founded field, enter the month and year that you started your blog.
Leave the Address, City/Town, and Zip fields empty.
Unless you have a specific business reason for sharing this information, it’s best to keep this information private. Some examples of when you might want to share your location are if you run local events or if you expect to receive mail.
In the About field, enter your blog description.
This can be your tag line or a short paragraph describing your blog in more detail. This information will appear in the left sidebar of your finished page and viewable to all Facebook visitors. Don’t go overboard with lots of information here, because it will overwhelm your readers and clutter up your page.
(Optional) In the Company Overview field, add a longer blog description.
Keep it to a just a couple of paragraphs or less. You never want to overwhelm people with too much information, because it decreases the chances it will get read at all.
The Mission, Awards, Products, E-mail, and Phone Number fields are optional and may or may not be necessary for your blog.
In the Website field, enter your blog URL.
If you’re building a page for related blogs in a blog network, enter each URL on a separate line.
Click the Save Changes button.
Your new Facebook fan page is done! If you want, you can also upload pictures or videos or add additional links that you think your future Facebook fans would like.