How to Set a Web Marketing Budget in MSN adCenter

By John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, and Elizabeth Marsten from Web Marketing All-in-One For Dummies, 2nd Edition

You may already be using MSN adCenter in your web marketing campaign. When provisioning your account, MSN should’ve prompted you to enter a campaign budget, but as the campaign proceeds you may need to adjust this budget.

To set your campaign budget in MSN adCenter, follow these steps:

Log in to your MSN adCenter account, and click the Campaigns tab.
Select the campaign for which you want to edit the budget, and click in the box under the budget column next to the campaign that you want to edit.
Enter the new budget and click the Save button.

You can also edit a campaign budget in the settings of the specific campaign or from the campaigns tab. Follow these steps:

Open the campaign and click the Edit Your Campaign Settings link.
In the General Settings section of the page, enter the desired budget amount in the Campaign Budget (USD) text box and choose a duration (Daily or Monthly) from the drop-down menu.
Click Daily Budget Options to choose the type of daily budget from the drop-down menu.

If you choose Monthly, be advised that this will also change the delivery rate of your ads to accelerated. Here’s the difference between standard and accelerated:
- Standard spreads your budget over the entire day.
- Accelerated shows your ads repeatedly until the ads have gotten enough clicks to eat through the entire budget. This setting means that you could be out of money in two hours or, on the flip side, generate a lot of impressions but never hit the budget cap, depending on the volume and popularity of your industry and keywords.
Click Save.