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How to Send an E-mail Newsletter to Your Etsy Customers

A great way to keep in touch with your Etsy customers is to send periodic e-mail newsletters. For example, you may send an e-mail newsletter to announce an upcoming sale, to spread the word about a new product, or to share a coupon.

Who should receive your e-mail newsletter? If your answer is “anyone and everyone who has ever ordered from my Etsy shop,” simmer down. The fact is, Etsy considers that behavior spamful, noting in its Terms of Use that “without express consent from the user, you aren’t licensed to add any Etsy user to your e-mail or physical mail list.”

You can, however, add someone’s name to your e-mail list if that person gives consent. Naturally, you don’t want to convo all your past customers to see if they want a seat on your bandwagon — that’s a violation of Etsy’s Terms of Use, too.

The only way to build your mailing list without honking off Etsy is to simply ask customers if they want to opt in at the same time you e-mail them to thank them for their order and confirm their shipping address.

When it comes to composing and distributing your newsletter, you have a few ways to go:

  • Use your word-processing software. Compose your letter, paste it into your e-mail program, enter your customers’ addresses, and send it on its way.

  • Look to an e-mail newsletter service. As your list grows, you may opt to use an e-mail newsletter service, such as MailChimp. Not only does MailChimp enable you to manage subscribers and employ different templates to add some visual spice to your newsletter, but you can use it to send up to 12,000 e-mails per month free. Other e-mail newsletter services include Constant Contact and Vertical Response.

Whatever route you go, make it a point to send your newsletters regularly — say, biweekly, monthly, or quarterly. If you’re planning a sale or launching a new product line, you may pepper in a few extra missives.

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