How to Sell on Social Media Sites
Conventional thinking says that social media is designed for long-term engagement, for marketing and branding rather than for sales. However, a few obvious selling opportunities exist, particularly for business-to-consumer (B2C) companies, that won’t offend followers.
Sell CDs and event tickets. SoundCloud and CD Baby, which cater to music and entertainment, are appropriate social media sites for these products.
Include a link to your online store on social shopping services. Recommend products — particularly apparel, jewelry, beauty, and decor — as Stylehive does.
Offer promotional codes or special deals to followers. Offering codes or deals on particular networks encourages your followers to visit your site to make a purchase. You can also announce sales or events.
Place links to online or third-party stores like Etsy.com on your profile pages on various services. You can rarely sell directly from a social media service, but some permit you to place widgets that visually showcase your products and link to your online store, PayPal, or the equivalent to conclude a transaction.
Include a sign-up option for your e-newsletter. It offers a bridge to sales.
A 2011 HubSpot survey of both B2B (business-to-business) companies and B2C companies found that many businesses succeed in closing sales initiated through a social media service.
Include sales offers within a stream of information and news to avoid turning your social media site into a series of never-ending advertisements.