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How to Retweet for Marketing Advantage

Retweeting information that you think your Twitter followers will appreciate is part of a smart marketing strategy. You indicate that you’re retweeting a post by typing RT (or via) and the name of the original poster. @rickerstores shared a blog post of his own for other people to read.

After identifying the original twitterer, the retweet post shows the title of the blog entry posted by @rickerstores; the URL (the link to the blog post); and finally, the retweeter’s personal thoughts on the blog post. An alternative way to retweet is to start with your own thoughts, followed by the title of the blog entry and the link to the blog post, and close the tweet by typing via and the name of the original poster.

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You can write a retweet in the right or the wrong way. Not crediting the original twitterer is an example of retweeting the wrong way. Example of the wrong way to retweet:

RT @Minervity: Fresh Web and Graphic and Development Information and Tutorials (RSS Feed) – http://feeds.feedburner.com/Minervity

A couple of reasons why the preceding retweet is terrible:

  • The full URL was used at the end of the retweet. You should always shorten anything that could be retweeted.

  • Too much content is stuffed into this retweet. The title of the tutorials should have been shortened for easier retweet by other people.

The following list describes the rules you must follow to be a successful retweeter and to write tweets that your followers can easily retweet:

  • Read before you retweet. If you retweet everything just for the simple fact of gaining more followers, you can become annoying to the point where people may stop following you. There is no point in following a machine that only repeats what others say . . . much less, following a machine that repeats everything others say.

    An example of a nonread retweet:

    @kyleplacy: RT @arnteriksen: "I hate everything about Twitter."

    If you don’t read the tweet before sending it out, you risk losing followers.

  • Leave room in your tweets for your followers to retweet. When posting your own content, be sure to make your tweets short enough to leave room for multiple retweeters. You want to make it as easy as possible for people to share your content.

    Try to keep your original tweets to around 75 to 100 characters so that others can retweet your content.

  • Share others’ content. Retweet posts from people with whom you want to build a relationship on Twitter. This rule doesn’t negate the first rule (read before you retweet), but others appreciate it when you retweet their posts. This is particularly true when you retweet a post by someone who is not a Twitter celebrity with follower figures in the five and six digits. It helps expose these folks to your followers and build their influence on Twitter.

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