How to Reduce Your Number of Twitter Followers

That’s right, reduce the number of Twitter followers to improve your marketing campaign. To get to your truly engaged followers, you need to lighten your load. Sure, it means you have fewer followers, but Twitter is about engagement, not an artificial measurement.

Although reducing your number of followers may create a few problems with your FFR (when you unfollow someone who’s following you, he or she may unfollow you in return), believe me: It’s really not that important. Your FFR is going to fluctuate as you get started and get things rolling, but it will eventually grow while you improve your Twitter brand.

Unfollowing with Twitter Karma

To trim the fat and reduce unnecessary followers, follow these steps:

  1. Visit Twitter Karma and click the Sign In with Twitter button.

  2. Select Last Updated from the Sort By drop-down list and select Only Following from the Show drop-down list.

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  3. Select the check boxes to the left of the usernames of the people whose last update was over 60 to 90 days ago.

    People who haven’t updated their Twitter accounts in that long probably have abandoned them and, despite your best efforts, aren’t likely to become your customers.

  4. Unfollow the users who are not active on Twitter.

    You are going to have to unfollow each user one by one, but don’t fret! This simple action is going to make your Twitter experience that much better!

You can further narrow your followers by removing people who have only a few followers:

  1. Go to Twitter Karma and log in by clicking the Sign In with Twitter button.

    If you’re already on Twitter Karma, click the Refresh button to refresh the page and pull up your network again.

  2. Select Follower Count from the Sort By drop-down list, and select Only Following from the Show drop-down list.

  3. Find the people who have only a few followers.

    They probably aren’t very active, but you can check the profile of a twitterer who has few followers by right-clicking his or her link to visit his or her Twitter page.

  4. Unfollow the users who are not active and have few followers.

Finally, remove people who have tons of followers but follow only a few people (the cewebrities) by following these steps:

  1. Go to Twitter Karma and log in by clicking the Sign In with Twitter button.

    If you’re already on Twitter Karma, click the Refresh button to refresh the page and pull up your network again.

  2. Select Follower Count from the Sort By drop-down list, and select Only Following from the Show drop-down list.

  3. Unfollow the people who decided to follow a small amount of people.

    If you really want the latest celebrity insights, hang onto them. But remember, they’re most likely not going to retweet you, buy from you, or be interested in you. They basically don’t add value to your business, so why waste your time on them?

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