How to Put Text on a Path Using Adobe CS5
Adobe Creative Suite 5 (AdobeCS5) Illustrator allows you to place text so it follows a path. Some Type tools are dedicated to putting type on a path or a shape, but there are other key modifiers which can be used.
Create a path with the Pen, Line, or Pencil tool.
Don’t worry if it has a stroke or fill applied.
Select the Type tool.
Cross over the start of the path.
Look for an I-bar with a squiggle to appear (which indicates that the text will run along the path) and click.
The stroke and fill of the path immediately change to None.
The text runs along the selected path.
Choose Window→Type→Paragraph and change the alignment in the Paragraph panel to reposition where the text falls on the path.
Alternatively, switch to the Selection tool and drag the first of the three I-bars that appears. This allows you to freely move the text on that path. The path in was created with the Pen tool.
Flip the text to the other side of a path by clicking and dragging the I-bar under or over the path.