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How to Promote Your QR Code

Your first challenge of spreading the word about your QR Code is just getting people to notice it. Believe it or not, you could start with a QR Code itself.

That’s the logic behind some of the huge QR Codes you see in places such as Times Square. They get people to take notice by making the code so big and omnipresent that people are sure to talk and ask questions about it. A large QR Code at the entrance to your office or your reception area may be just what you need.

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Here are nine ideas for promoting your QR Code:

  • Put a code at the bottom of your e-mail signature. Someone is bound to ask, “What the heck is that?”

  • Give some instructions. Explain what a QR Code is and how to scan one in your blog, website, and e-mail newsletter. Take responsibility for educating your audience on what the codes are and how to use them.

  • Use them in your advertising. Put QR Codes in all your advertisements so people get used to seeing them connected with your organization.

  • Include a QR Code on your business card. You can link it to your phone number, your Linkedin page, a video, a newspaper story profiling you, or your involvement in a recent project.

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  • Train everyone on your team to talk about QR Codes with everyone they meet. Remember, talk is cheap. They should know how to scan and use one too.

  • Affix QR Codes to all the products in your store. Over time, give each code a personalized link to interesting and useful content.

  • Add QR Codes to your presentation and slides. Regardless of your speaking topic, take a moment to explain what they are and how to scan them.

  • Give QR Codes a prominent place at your events. Include them on table signs, drink coasters, place settings, and even napkins.

  • Spread the word. Tell the real busybodies in your neighborhood about QR Codes — they’ll be sure to tell everyone.

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