How to Plot Your Small-Business Strategy
The strategy section of your small business plan focuses on the aspects of business planning most critical to small businesses — especially those that are just starting up or ones that are playing catch-up and writing business plans for the first time.
The plan describes exactly how you intend to accomplish your business goals. In this section, you should list your business goals and objectives and accompany each one with the strategy you’ll follow to achieve success.
If your goal is to get your business off the ground, you need to outline your strategy for obtaining financing and launching your operation.
If your goal is to expand your business, you need to describe your growth strategy.
If your goal is to introduce a new product, you need to detail strategies for research and development, production, and product introduction.
In addition to all other strategies, this section of your plan needs to outline your marketing strategy, showing how you plan to reach customers and persuade them to buy what you sell. Your marketing plan is the blueprint you’ll follow to achieve sales success.
For complete guidance on developing a plan scaled to your business size and needs, take a look at Small Business Marketing For Dummies, 2nd Edition, (Wiley) by Barbara Findlay Schenck.