How to Plant Keywords in Your WordPress Site with Permalinks
For higher rankings for your WordPress website, use custom permalinks with keywords. By using custom permalinks, you automatically insert keywords into the URLs of your posts and pages, letting search engines include those posts and pages in their databases of information on those topics. If your site is hosted by a provider that has the Apache mod_rewrite module enabled, you can use the custom permalink structure for your WordPress-powered site.
WordPress is equipped to create an environment that’s friendly to search engines, giving them easy navigation through your archives, categories, and pages. This environment is provided by a clean code base, content that is easily updated through the WordPress interface, and a solid navigation structure.
Keywords are the first step on your journey toward great search engine results. Search engines depend on keywords, and people use keywords to look for content.
The default permalink structure in WordPress is pretty ugly. When you're looking at the default permalink for any page, you see a URL that looks something like this:
This URL contains no keywords of worth. If you change to a custom permalink structure, your post URLs automatically include the titles of your posts and pages to provide keywords, which search engines absolutely love. A custom permalink may appear in this format: