How to Monitor Feedback about Your Business on Facebook
Facebook provides you with a unique way to keep your finger on the pulse of your fans. You can listen to feedback about your business from Facebook members in a number of ways:
Monitor discussions in your group. A Facebook group lets you create a community and have discussions with your group members. But a noteworthy byproduct of forming a Facebook group is the ability to get feedback from the members. For example, the next time you think about launching a new product or service, consider having the members of your group (in addition to fans of your Page) weigh in on it before it goes to market. And don’t worry about a delay getting the product to market; it only takes a few days to get feedback from members. Of course, you have to build up your member base before you can tap into it.
Facebook doesn’t publish group discussions to Internet search engines. Therefore, they aren’t indexed, which is how a search engine finds its information. This setup may change, but currently, you can’t monitor Facebook Groups via the Internet because they exist behind a password-protected community.
Search for discussions about your brand. Facebook is fertile ground for open, honest, peer-to-peer discussions about your business. Just plug any search terms related to your business into the Facebook search box and see what comes up. You might be surprised to find how many fan pages are devoted to your brand.
Review fan postings on your Wall. Your fans can post comments, questions, and even suggestions to your Page’s Wall. Make sure you closely monitor that input, as well, and respond appropriately and in a timely manner.