How to Market with Community Service on Google+

Service is one of the most meaningful ways you can build business relationships with others on Google+. You’ll benefit most as a marketer if you seek out ways to serve, and hopefully gain loyal customers.

There are many ways you can serve. Here are a few ideas you can try out on Google+, for yourself personally and for your brand:

  • Match donations to +1s (or circles). A few brands do this — “For every +1 we get, we’ll donate $1 to x charity.” This approach is win–win — your followers get their friends +1’ing and circling your Google+ page, and you get to donate to the charity of your choice.

    You could up the ante even more by randomly picking one of your followers’ favorite charities. Or maybe you can get your followers to submit creative videos on why a specific charity should be the one you donate to — you get the point. The possibilities are endless.

  • Offer discounts. Discounts are a great way to capture the interest of those following you, and it serves them because they save money. Offer discounts and deals on your profile exclusively to Google+ users, and you’ll see a much stronger relationship built between yourself and your followers.

  • A phone call can make a big difference. See a follower in need? Maybe it’s an irate customer who needs attention. Either way, a simple phone call from someone at your company, preferably someone of influence, can make all the difference. If you don’t have the follower’s phone number, most users on Google+ have an option to contact them — send an e-mail and start the conversation there.

  • Recognize customers and followers making a difference. Nothing makes someone feel better than being recognized publicly in front of their peers. Celebrate your followers and customers who are making a difference. Offer rewards for their efforts to help other followers and customers of yours. Doing so encourages more people to help each other and in turn builds a strong relationship between you and your followers.

  • Use your audience to build the audience of others. If you’ve already got a big audience, seek out people who are making a difference, or people who impress you or have been doing great things for your brand. Tell your audience to follow them. This is a great way to serve your loyal followers. Add your favorites to a circle, and share the circle.

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