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How to Market with a Personal Facebook Profile

This might bring up all sorts of comments, such as, “You can’t market on a personal account.” That’s completely true. But you can support your marketing by allowing people into your business world through your personal experience of your business.

There’s an art to sharing and marketing appropriately through a personal account. As stated at the beginning of this chapter, if you wrap your posts in deeply personal impressions, being human and being transparent, you can open this personal-account door to more potential customers.

As with all social accounts, learning how to be an attraction-based marketer will serve you well. Some of the tenets of attraction-based marketing are

  • Giving content freely: Figure out how much of your business content can be used freely, without links to your blog or as a tease. Give help to those who need it. This technique does two things: shows that you have expert understanding of your niche and shows that you’re a nice person. Both of those aspects are highly attractive in a business sense.

  • Being human: Some of the most successful people in almost any business are the ones who let you into their thinking, emotions, and experiences. They tell you when they were wrong and when they nailed something. They’re accessible and friendly.

  • Being hooked up: Make all the important links back to your products and services easy to find. Make it extremely easy for someone to read your posts and then find your website or product pages.

    The About section on your personal account needs a really good review to make sure that people can click over to your site from there. If you also have a business Page, you need to make sure that the Work section of your personal account actually links to your Page, not to a phantom Interest Page.

If you’ve turned on your Subscribe button, you can do all if these things:

  • Add your personal Facebook URL to your letterhead and e-mail signatures.

  • Make an announcement via your other social accounts.

  • Mention the Subscribe button in all interviews and promotional materials.

  • Put your personal-account URL on your business card.

If you get some traction with people subscribing, you may find yourself on this page:

www.facebook.com/subscriptions/suggestions

Make sure that you visit that page and subscribe to other people in your industry or in a niche that provides you customers. After you subscribe to those updates, comment and enliven conversation like this:

  1. Subscribe to excellent connections in your business niche (especially bloggers and media writers).

  2. Post only excellent comments — not flippant, throwaway comments.

  3. Always reply to comments, both on your Timeline and on the other person’s Timeline.

Many of the people you subscribe to may be A-list people, in that every time they post, hundreds of people comment. Phyllis subscribes to some Internet rock stars, including Mari Smith and Robert Scoble. Robert responds only to what he would call intelligent questions. The lesson is this: Don’t just post “I agree” or “Good post.

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