How to Manage and Measure Your Facebook Ad Campaigns with Ads Manager

After you create an ad with Facebook, you want to keep tabs on that ad’s performance. Facebook’s Ads Manager is your personalized, central hub where you can view all your ad activities and make edits to ad campaigns.

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How to view performance data

Facebook does a good job of balancing Ads Manager’s ease-of-use with powerful digital marketing features. In the Ads Manager, you see Facebook notifications as well as the latest information on your most recent campaigns. You also see your daily spend for the previous five days.

The All Campaigns page includes a table that features the most important data on your ad’s performance. At a glance, you can view the following information:

  • Campaign: The name you created for your ad(s)

  • Status: A check mark indicates whether the ad is live or paused.

  • Start Date: The date your campaign started.

  • End Date: The date your campaign ended.

  • Budget: You total budget per day or per campaign.

  • Remaining: The remaining budget per day or per campaign.

  • Spent: The total amount spent so far.

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How to view campaign details

To view campaign details, simply click the campaign name within the ad management table. On the resulting screen, you see graphs and a spreadsheet with details for that campaign.

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Within the Campaign details page you will be able to view details for a specific campaign. At the top right of this page you can select the date range for which you'd like to view data in the report. You can also pause the ad, edit the budget, or change the dates for the ad at the top left of this page.

At the top of this page a graph shows you the engagement your Facebook ad received, or the number of clicks. Engagement includes things such as liking your Page, but it also includes liking, commenting on, sharing a post, or clicking on a link within certain period of time after seeing your ad.

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Above this graph the following four data points appear:

  • Page Engagement: Again, this statistic will be called either “page engagement” or “clicks,” depending upon the type of ad you've purchased. If you purchased an ad to promote your Page or one of its posts, this number is the total number of times people have engaged with your Page or post.

  • Campaign Reach: The number of people who saw your ads.

  • Frequency: The average number of times a person was exposed to your ad during the campaign.

  • Total Spent: This is the total you've spent on this campaign during the dates selected.

Beneath graph is a button that allows you to view the full report. Click this, and select the date range for the report, and you can view the following data at the top of the report:

  • Impression: The total number of times your ad was displayed during the campaign.

  • Clicks: This is the number of clicks your ads have received. This number includes Page Likes, event RSVPs, and app installs from the ad.

  • Actions: This data includes all actions taken by people within 24 hours after viewing an ad or Sponsored Story, or within 28 days after clicking it. You’ll only see data here if you’re promoting a Page, event, or app.

  • CTR (Click-through rate): The number of clicks on your ad divided by the number of impressions.

  • Spent: The amount of money you’ve spent so far during a campaign, or the total spent once your campaign is finished.

  • CPM: This is the cost per 1,000 impressions.

  • CPC: This is the average cost per click.

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Underneath this data is a table with the following details for each ad within the campaign. Keep in mind that most campaigns include two ads: A marketplace ad that appears in the sidebar, and the sponsored story that appears in the newsfeed:

  • Data Range: The date range for your ad.

  • Campaign: The name of your campaign.

  • Ad Name: The name of your head.

  • Impression: This is the total number of times your ad was displayed during the campaign.

  • Social Impressions: The number of times the ad was shown with the names of the viewer's friends who liked your Page or RSVPed to your event.

  • Social Percent: The percentage of impressions where your ad was shown with the names of viewers' friends who liked your Page or RSVPed to your event.

  • Clicks: The number of clicks your ads have received. This number includes Page Likes, event RSVPs, and app installs from the ad.

  • Social Clicks: Clicks on ads that were shown with the names of viewer's friends who liked your Page or RSVPed to your event.

  • CTR (Click-Through Rate): The number of clicks on your ad divided by the number of impressions.

  • Social CTR: The number of social clicks received divided by the number of social impressions.

  • CPC (Cost per Click): This is the average cost per click.

  • CPM (Cost per Thousand): This is the cost per 1,000 impressions.

  • Spent: The amount of money you’ve spent so far during a campaign, or the total spent once your campaign is finished.

  • Social Reach: This is the number of unique Facebook users who saw an ad from your campaign with the names of their friends displayed in the ad. This data applies only if you’re advertising a Page, event, or app.

  • Actions: This is the number of all actions taken by people within 24 hours after viewing an ad or Sponsored Story, or within 28 days after clicking it. You’ll see data here only if you’re promoting a Page, event, or app.

  • Page Likes: This is the total number of Page likes you received within 24 hours of someone viewing or 28 days after clicking on your ad.

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