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How to Leverage Your Google+ Page to Get Better Search Results for Your Website

If you want to leverage your company’s Google+ page to optimize your website for Google search results, here are a few ways to do so:

  • Utilize snippets: If you go to Google+’s Business Page, you’ll find a form you can fill out that gives you snippets (pieces of HTML code to place in your website). Use them to format your website’s content when it appears in Google+ posts and in Google search results. This format is called Microdata.

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    If you’re familiar with Facebook’s Open Graph Protocol, the good news is that Google+ also recognizes Open Graph Protocol. Therefore, if you’ve already optimized for Facebook, there’s a good chance your site is already configured and optimized for Google+.

  • Google+ Page Badges: Badges allow you to tell Google what your Google+ Page is for your website. This allows Google to enable Direct Connect for your website and page, which Google currently enables for only a select number of pages. With Direct Connect, Google will allow people to circle your page right from Google.com search results; your brand will stand out more when people are searching for similar terms.

  • +1 buttons: Having a +1 button on every page of your site can significantly help your site’s ranking among the sites that other Google+ users search for on Google.com.

  • Use author tags. Adding a simple “rel=’author’” option to the bylines of articles on your website, and linking them (via the href attribute) to their authors’ Google+ profiles will make your articles stand out much more strongly among other search results.

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