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How to Interpret Your Klout Score

The essence of Klout is the Klout Score, which is a measure of your online influence. When you connect a network such as Twitter, Facebook, or Google+ to Klout, your interactions are immediately included in the hundreds of datum used to determine online influence. The higher your Score, the more online influence you have.

One of the great things about Klout is that you can easily access feedback and analysis regarding your online influence, which can help you decide what actions to take to increase your influence and your Klout Score. The service also makes it easy to compare your Score with that of other influential people and share your Score with your social network.

How to find your Klout Score and Dashboard

When you log in to Klout, the default home page is your Dashboard. An orange speech bubble with a number in it is shown in the top-left side of the screen, next to your name and avatar. This number is your current Klout Score.

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Klout updates Scores on a daily basis, so some fluctuation from day to day is considered normal.

To learn more about your Klout Score, navigate to your Dashboard by clicking the Home button in the upper-left corner of the screen. This is your Dashboard, which shows your Score, name, and connected networks at the top of the page and highlights your most engaging social interactions on the rest of the page.

To see details regarding your Klout Score, click the Show Stats On/Off button on the right side of your Dashboard. A stats section appears within the page.

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How to review your Klout Score stats

The Stats section provides lots of great details about your Klout Score. You can turn the Stats section on and off using the slider in the upper-right corner of your Dashboard.

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Within your stats, you can analyze your Klout Score a variety of ways.

  • Score history: Your 90-Day Score History is an interactive graph that shows your score’s growth. Hover over this graph, and a pop-up slider appears with the date and your Klout Score for each of the 90 days. As the graph moves up or down, you can see your Score’s growth trend and how much your Score really fluctuates.

    To the left of your 90-Day Score History is the percentage your Score has changed in the past day. Although your Score reports in whole numbers, often the change is actually only a fraction of a point.

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  • Contributions: To the right of the overview of your Score history, you see another chart that displays the percentage of your Klout Score that comes from each of your social networks. The network with the highest Score is displayed in the middle of the chart. You can use the mouse pointer to hover over the chart to see how much each network contributes to your Klout Score.

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  • Connected networks: To the right of your contribution chart, you see even more information from each of your connected networks. You can use this table to view information like your number of followers, likes, and mentions on your various networks, and determine your strengths and weaknesses therein.

You can use the arrows on the left and right sides of the Stats section to scroll to more information.

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Your network statistics are measured from only those posts and comments that are publicly shared. Private comments or information isn’t calculated in these numbers. If your Twitter account is public, all of your posts will be included in your score. Facebook, however, allows you to be selective each time you post an update. If you wish to mark an update as public, make sure to select this option before posting.

Compare your Klout Score with other influencers

If you want to compare your Score with another influencer, simply enter her name into the search bar at the top of any page on Klout and view her profile page to see her Klout Score.

Further, if you want to compare your Score with other influencers in a certain topic of influence, search for that topic using the search bar and a list of the top influencers for that subject and their Klout Scores appear.

How to share your Klout Score

When you log in to Klout, you may see a pop-up window with a report of how your score is performing. Within this window is the option to share your current Score via Twitter or Facebook. To share, simply click the button for the network you wish to use, and a pre-written message will populate in the share window. You may use this message or create your own.

You can always create your own status updates via your social networks or share information using the Twitter and Facebook sharing buttons located in your profile.

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