How to Integrate Third-Party Analytics with Facebook Insights
Although Facebook Insights is an invaluable tool to measure the most important metrics for tracking your business’s Facebook Page activity, sometimes you may want to have additional information at your disposal, such as what keywords were used to find your Page and the average amount of time people stay on your site.
Facebook makes its Page Insights data available to third-party analytics through its Open Graph protocol. A number of companies have integrated this data into their existing services. Leading analytics companies, such as Webtrends and Coremetrics, have begun to roll out new offerings with Facebook data, alongside their existing Web site analytics:
Webtrends Facebook Analytics: A very detailed analytics package that you can use via self-installation or with the Webtrends services team. This is a paid service, and you must contact Webtrends for package pricing based on your needs.
Coremetrics Analytics: In addition to traditional Web site analytics, Cormetrics’ solutions help you track your Facebook return on investment (ROI). You can request a demo and speak with a salesperson by clicking the Request a Demo button on the top-right of the Web page.
ObjectiveMarketer: ObjectiveMarketer goes a step further than just showing you analytics of people landing on your Facebook Page. If you plan on running any promotions, you can integrate those into your tracking, as well. You can try out ObjectiveMarketer through a free 15-day trial, and then you can upgrade to a paid subscription.
Additionally, social media management platforms from companies such as Buddy Media and Involver incorporate Facebook Page Insights analytics, providing Page admins with a one-stop service for posting, monitoring, and measuring their Facebook activities.
