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How to Improve Your Blog Design with Great Headings

Headings help your blog readers digest content. By improving the design of your blog headers, you can improve the readability of your blog posts, while also indicating the topics and subtopics of your post for search engines.

Inside your blog’s HTML code, heading levels range from h1 (the largest size) to h6 (the smallest). As you may have guessed, larger headings signify more important content. Search engines treat the words in heading tags as more relevant than the smaller words of your main content.

A blog post’s headings are typically classified like this:

  • h1 for main titles

  • h2 for subheadings and section titles

  • h3 for sub-subheadings and paragraph headings

Bloggers don’t need to use h4, h5, or h6 too often, if at all. Ideally, however, you should make full use of h1, h2, and h3, along with relevant keywords to help clue search engines as to what the post is about.

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To add a heading level to a WordPress blog post, go to WordPress’ Visual Editor. You change the heading level for the text you’re writing, or that you’re about to write, from the grey drop-down menu shown here — which includes Heading 1, Heading 2, and so on.

If you don’t see this menu, click the Show/Hide Kitchen Sink icon on the top row, which looks like two stacked boxes containing dots and dashes.

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