How to Green Your Business Plan
Before concluding the assessment of your industry, customers, and competition in your business plan, analyze the importance of environmental stewardship to your business success. As you weigh the importance of environmental consciousness, backed by environmentally friendly business practices, include the following considerations:
How going green provides a competitive advantage in your field. For example, building owners and operators increasingly consider LEED Green Building ratings important to leasing or sales success. Likewise, manufacturers selling to businesses like Walmart know they need to meet environmental standards in order to win business.
How environmental actions can improve efficiencies or lower costs in your business, whether through reduced energy usage, cleaner technology, reduced consumption of supplies, or other positive impacts.
How greater sustainability contributes to a cleaner, healthier, more positive work environment. Beyond the financial impact, assess how going green enhances morale and loyalty in your field of business, both among employees and customers.
How environmental regulations affect your business and what actions are necessary to keep your business abreast of the laws.
Ecofriendly practices others in your industry have implemented and how their actions have improved their images, competitive positions, and profitability.
In your business plan, include a section assessing the environmental impact of your business and industry, followed by steps you’ll take to further green your business while also enhancing your competitive position, operational policies, workplace, community relations, and, often, your bottom line as well.