How to Get Started with Your Company’s Brand on Pinterest

Before you get started using Pinterest as a social marketer, you need to determine where your company’s brand will fit in. Take some time to see what a few brands are doing on Pinterest. Whole Foods is a great example of a business that effectively uses Pinterest. Their boards tell the story of who they are, without being overly promotional.

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To search for a specific brand, follow these steps:

  1. Type any company name into the Search box in the top-left corner of the page.

    You will see a results page with every pin using that search term.

  2. Beneath the search box are the Pins (selected by default), Boards, and People links.

    • Pins: Shows all pins containing the search term.

    • Boards: Shows all boards titled with a name that includes the search term.

    • People: Shows all users who have that search term in their username or profile description.

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  3. Click the Boards link to see the boards and the pins they contain.

    Check out boards that have a good variety of pins and start thinking of ways your brand can incorporate pinning.

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