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How to Get Removed from an E-Mail Blacklist

2 of 8 in Series: The Essentials of Spam and Blacklists as Applied to E-Mail Marketing

As a legitimate e-mail marketer, you may do all the right things to avoid being put on a blacklist, yet find your e-mails blocked from time to time. Sometimes, you make an innocent mistake, or your security is compromised, or there’s a problem with your Web-hosting or IP service. No matter how you get on a blacklist, your first priority is to contact the list holder and find out how to restore your e-mail privileges.

Getting off a blacklist requires that you know you’re on one, so be sure to monitor the status of your IP. Some of the most active blacklist holders to monitor include:

To get off some lists, you don’t need to do anything; for others, you need to make some changes and prove that you’ve made those changes. The procedures are as varied as the lists themselves:

  • Your IP may automatically drop off the blacklist, or timeout, after a specific length of time, which may be a couple of weeks.

  • You submit a form on the list-holder’s website.

  • You make adjustment to your list management practices to tighten security and make it hard for spammers to use your server, then apply to be removed from the blacklist.

  • Change your ISP. If the dynamic IP addresses your ISP assigns you are compromised, changing your provider may be the most efficient way to get off and stay off blacklists.

When approaching an entity that’s placed you on their blacklist, start with the assumption that something you did caused your domain to be added. A belligerent, take-me-off-now attitude can land you on a permanent blacklist with no chance of getting off it.

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