How to Get a Services Listing on LinkedIn
If you provide a professional service, such as consulting or freelance writing, be sure to take advantage of the LinkedIn Service Provider directory. This LinkedIn Service Provider directory consists of categories and subcategories that range from computer-related consultants to attorneys, accountants, and real estate agents.
The tricky part about appearing in this directory is that you can’t simply list yourself in this directory; instead, LinkedIn requires you to obtain a recommendation from another LinkedIn member. The reason for this requirement is simple: LinkedIn wants a directory of only providers who have at least one person willing to publicly validate their work.
The moment you receive a recommendation from a LinkedIn member about your services, your profile is included in the Service Providers directory. To request a recommendation from someone, just follow these steps:
Click the word More in the top navigation bar, then click Companies from the menu that appears; From the Companies page, click Service Providers from the top right of the screen.
You’re taken to the Service Providers home page.
Click the Request a Recommendation link (top right).
The Request Recommendation page opens.
Under Choose What You Want to Be Recommended For, click the arrow for the drop-down list to find the position you want someone to recommend you for.
If you want your Services recommendation to be tied to a specific role, pick one of your positions that indicates that service, such as Freelance Writer or Website Designer position. If you don’t see an appropriate position in your list, click the Add a Job or School link to add a new position to your Experience section of your profile.
For the Decide Who You’ll Ask section, start typing the names of people to ask for a recommendation.
As you type those people’s names, LinkedIn prompts you with the full name of that person. Click that prompt to have LinkedIn add that person to the list.
Repeat Step until you add all the people you wish to ask for a recommendation.
In the Create Your Message section, write a note that will go out to each person you selected.
Although LinkedIn will fill in this box with canned text, you will get better results if you change this text to make it sound as though it’s coming from you.
When you click Send, your request is sent, and your selected connections receive a message from LinkedIn, asking them to come to the site and complete a Recommendation for you.