How to Get a Services Listing on LinkedIn
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In the Create Your Message section, write a note that will go out to each person you selected.
Although LinkedIn will fill in this box with canned text, you will get better results if you change this text to make it sound as though it’s coming from you.
When you click Send, your request is sent, and your selected connections receive a message from LinkedIn, asking them to come to the site and complete a Recommendation for you.