How to Get a Services Listing on LinkedIn
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Under Choose What You Want to Be Recommended For, click the arrow for the drop-down list to find the position you want someone to recommend you for.
If you want your Services recommendation to be tied to a specific role, pick one of your positions that indicates that service, such as Freelance Writer or Website Designer position. If you don’t see an appropriate position in your list, click the Add a Job or School link to add a new position to your Experience section of your profile.