How to Generate Sales Leads Using QR Codes
If you’re looking to generate more sales leads for your company, try using QR Codes in a practical but creative way.
Business cards: But just don’t link to your boring contact info. They have that on your card. Instead, link the QR Code to a customer testimonial on your outstanding products or service.
PowerPoint slides: Instead of linking the code to your website or phone number, link to content (such as an article, post, or video) that gives more in-depth information about your topic from a third-party source. Show them it’s about them, not you.
For Sale signs: If you’re selling your home, don’t just link the QR Code to the information sheet — shoot a video giving people a tour of your home and end it with, If you liked what you saw on the first floor, the second floor is even better. Open house this Sunday.
Restaurant tables: Have half go to Facebook where diners can like your page, and the other half go to Foursquare, the location-based service that allows you to share your location to friends and followers.
Tradeshow booths: Include them on your booth and materials and have your team show attendees how to scan and save them for later (when they’ll have time to look at your information).
Waiting areas: Put QR Codes in elevators, ski lifts, checkout lines, and even bathrooms! (Don’t laugh. Thirty-nine percent of smartphone users have admitted to using their phones in the potty.)
Print ads and posters: Give consumers directions to your business and info on what time you open and close.
Reordering: Include QR Codes on packaging and invoices that takes shoppers to where they can reorder with just a couple of clicks.
Polls: Ask your customers to take a quick poll on where they heard about your business or what they liked about shopping with you.
Appointments: Use a QR Code to link prospects directly with your calendar. A good online calendar service is called Tungle.com that allows others to see your availability but not your appointments. Visitors can pick a date and time to speak or meet with you.
Testing: Put QR Codes on all your advertising so you can track scans and identify tech-savvy audiences.
Tattoos: Kids love the temporary ones. Why give away a QR Code tattoo that links to coloring pages or a funny video with your logo.
Products: No salesperson around? No problem. QR Codes can give shoppers all the specs and details they need.
Coupons: Consumers love coupons. Reward their scans with savings.
E-mail newsletter: Shoppers can sign up for yours by scanning a QR Code and entering an e-mail address.
Store windows: Show people what’s inside or give them some details on the displayed items.
When you’re closed: You can tell people when you’ll reopen or give them a video tour of your showroom.