Your business plan presents the vision of what you want your company to become. By sharing it with everyone who has a stake in your company, you can create a sense of shared commitment and direction to gain support for your vision.

You don’t have to ask everybody to read and reread your business plan on a monthly basis. You can use other methods to keep your vision, mission, and business goals front and center. The following are some examples:

  • Reproduce your mission and vision statements in company newsletters, the employee handbook, and on the flip side of business cards.

  • Refer to your business plan whenever appropriate — during marketing strategy meetings or new product development forums, for example.

  • Use the plan as a yardstick when evaluating programs and initiatives.

  • Use your business goals and objectives as a guide when conducting employee performance evaluations.

  • Actively enlist feedback from everyone in the company when you prepare to reassess and revise your business plan.

  • Turn to your plan if your company encounters a crisis; your mission and vision statements can serve as a useful guide when trouble arises.