How to Focus Your Facebook Ad Based on Location

The first way to narrow your Facebook audience is by the location of your business. If the product you’re selling is useful to a strictly local audience, entering a location in the Choose Your Audience section is especially beneficial to you. If, for example, you have a dry-cleaning store in Des Moines, you have no reason to show that ad to people in San Francisco.

To enter a location, follow these steps:

  1. In the Location section, enter the country your business is in.

    The default country is the one you live in. You must enter at least one country. If your business is global, you can add up to 25 countries per advertisement. To add another country, type the country in the text box and a drop-down menu appears, listing the countries you can select. If you add more than one country, you lose the option to select the state/province, city, and zip.

  2. Select one of the following radio buttons: Country, State/Province; City; or Zip Code.

    If you select By State/Province, you can enter multiple states in the box that appears.

    If you select By City, you can also choose multiple cities and cities within a range of miles — 10, 25, or 50 — of the specified city. If you select By Zip Code, you can choose multiple zip codes. (Note: The latter option is available only in the United States.)

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As you narrow the target audience, you notice that the Audience counter, on the right side of the page, changes. The Audience is the number of people who could be shown your ad based on the information in their Profiles.

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